[ Tips ] 一分鐘使用導覽
商品編號： W18315 出版日期： 2018/06/01 作者姓名： Kwon, Seok-Woo;Guillotin, Bertrand 商品類別： General management 商品規格： 11p 再版日期： 2018/08/01 地域： United States 產業： 個案年度： 2017 -
商品敘述：
In 2016 the chief executive officer (CEO) of Harley-Davidson Inc., the iconic U.S. manufacturer of motorcycles, was facing a constant decline in sales and stock price due to the company''s dependence on a mature U.S. market and the natural attrition of its most loyal riders, who were ageing. In May 2017, the CEO needed to determine how to return his global company to growth amid a protectionist agenda and direct business interference from the White House. Should the company expand internationally or not? Seok Woo Kwon is affiliated with University of Calgary.
涵蓋領域：
Corporate strategy;Government policy and regulation;Internationalization;Manufacturing processes
相關資料：
Case Teaching Note, (W18316), 7p, by Seok-Woo Kwon, Bertrand Guillotin
哪些人也有訂購？